Standard Marketing Manager Job Description
About [Company Name]
[Company Name] is a high-growth technology company on a mission to build products that empower modern teams. We value autonomy, rapid execution, and an inclusive culture where great ideas win.
About the Role
We are looking for a creative and data-driven Marketing Manager to spearhead our multi-channel marketing campaigns, boost inbound leads, and elevate brand awareness.
Key Responsibilities
- Develop and execute end-to-end inbound and outbound marketing strategies to generate qualified leads.
- Manage digital advertising campaigns across LinkedIn Ads, Google Search, and paid social channels.
- Oversee content marketing, SEO strategy, case studies, and email newsletter workflows.
- Analyze campaign ROI, customer acquisition cost (CAC), and pipeline contribution.
- Partner with sales and product teams to refine brand messaging, value propositions, and sales collateral.
Required Qualifications
- 3+ years of marketing management experience in B2B SaaS or technology companies.
- Demonstrated track record of scaling inbound lead acquisition and web traffic.
- Hands-on expertise with marketing automation platforms (HubSpot, Marketo) and Google Analytics 4.
- Strong copywriting skills with keen eye for brand aesthetics and messaging consistency.
- Data-driven mindset with experience managing advertising budgets and calculating ROI.
Preferred Qualifications (Nice-to-Haves)
- Experience organizing webinars, podcasts, or community marketing events.
- Basic design ability in Canva, Figma, or Adobe Creative Suite.
- Knowledge of Product-Led Growth (PLG) marketing tactics.
Benefits & Perks
- Competitive salary with performance bonuses.
- Comprehensive health benefits.
- Remote-first work environment.
- Generous vacation policy and mental health days.
- Marketing tech stack and creative experimentation budget.
Equal Opportunity Employer
[Company Name] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, color, gender, sexual orientation, or background.